Lesson 2: Developing your own personal brand
Welcome to our second week of applying business principles to health and recovery. This week, I’d like to talk to you about the power of belief.
Branding is a term in marketing that helps us understand the intended customer experience. Donald Miller, in his book Building a Story Brand, describes branding as a transformational process: it’s a journey that offers promise of a desired final destination. Our “brand” is our aspirational identity. It’s how we want to feel. Branding is about helping to guide people toward a stronger belief in themselves.
Miller provides the example of Starbucks. When you purchase a Starbuck’s coffee, you’re buying much more than coffee. You’re buying an experience – a way of seeing yourself – sophisticated, chic, someone worthy of being treated to something special. The simple act of drinking coffee is transformed into an experience of savouring, and the price becomes secondary to the experience. Marketing genius.
I think about how we describe ourselves to others, and wonder how our personal branding affects how we are perceived, and treated.
Do you view (and describe) yourself as an injured veteran or first responder? Or are you someone who is embarking on a journey of personal growth following traumatic exposure?
Are you unemployed, or taking time to learn more about yourself?
Are you exhausted, or rather, in need of a well-earned break?
Are you trying to recover what was lost, or looking to broaden who you can be?
Are you overwhelmed by emotions, or enriching your ability to feel and connect with others?
It’s worth considering how you want to feel, and being mindful to integrate these words into your internal vocabulary. Words are powerful, for they are the utterance of our internal brand.
Belinda Seagram, Ph.D., R. Psych.
Founder, Landing Strong